Rebrand: Rochester Explorer's Lab
The Rochester Explorer's Lab is a science driven children's museum created to better align the former organization with its mission statement. The Lab strives to encourage an interest in STEM fields at an early age. Taking the original organization's mission statement, an updated, engaging, and experimental learning experience was created. The identity and supporting elements embody the friendly and fun nature of both children and the Lab's main goals; based on the concept that children deserve to play, learn, and discover in an environment meant for them.