The Trust for Public Land Identity
The Trust for Public Land works towards protecting, conserving, and creating public parks on a residential to national scale. Founded in 1972, TPL brings forty years of experience to conservation projects. This new identity brings together TPL's history and contemporary goals to better connect with the communities they serve. Staying true to their core values, an identity based on joy in nature, connection, and community was formed. The final concept re-introduces this organization as an approachable, trustworthy, and knowledgeable voice in the world of parks creation. The final mark was inspired by growth, topography, and tree rings to showcase TPL's ever growing influence on US parks and cities.